SaaS Product Discovery



Goal
Find the Problem ASAP
Design a workflow that captures decisions fast, keeps context connected, and stays easy to use.
Timeline
3 months
Role
UX Researcher
Deliverables
UX Requirements
Tools
Figma · Bubble · Excel · Whimsical · Miro
My Process
Be Like a Sponge and Absorb
1
Discovery and interviews
Capture as many assumptions about the problem space and brainstorm questions.
Synthesis
Refine interview scripts with open-ended questions that get people talking.
2
Flow and information architecture
Translate interview findings into sticky notes on a board and define objects.
3
Prototype concepts
Refocus scope boundaries that log major project milestones and pivots.
4
What Worked Best
Framing in Terms of Customer Value
Noun foraging to identify the "objects" users focus on in their work. This clarified their mental model and highlighted where to dig deeper and iterate.
Converting interview findings into objects
We reviewed a RAID log weekly to stay on task. It surfaced assumptions early, before they became surprises.
Lightweight scope boundaries
Tight, iterative loops
Even in research, asteady cadence drives results. Sprint rhythms kept insights sharp and assumptions visible.

Object-mapping curated over the first 4-week design cycle to capture all applications.

Entity Relationship Diagram (ERD) generated from object-mapping.
Translated interview insights into rough mockups and into UI using prebuilt components.

Prototype feature concept based on validated user patterns.



